Hiptipico is an ethical fashion brand based in Panajachel, Guatemala showcasing Maya artisans and their handmade creations. Every Hiptipico item is thoughtfully handcrafted by indigenous communities, using high-quality sustainable materials.
The name Hiptipico came from the Spanish word, “tipico,” which is the traditional clothing worn by the indigenous Maya people in Guatemala. Incorporating the local word "tipico" into our name and using it as the basis of our brand reflects our dedication to preserving indigenous culture and creating dignified job opportunities through the promotion of this traditional art form.




Hiptipico’s mission is to create a sustainable avenue for quality artisan products to reach the global fashion marketplace. Our goal is to support the creativity, ingenuity and passion of local Guatemalan artisans while preserving Maya culture and traditions.
Hiptipico honors the Maya culture, motivates local entrepreneurial spirits and empowers families and communities.




At Hiptipico, we want to create an outlet for socially responsible consumers who are seeking a sustainable alternative to mass-produced clothing and accessories.
We are dedicated to changing the way people shop. At Hiptipico, you know where your goods are coming from, how they are made and exactly who made them. We share with you the true story behind each item, including the artisans' history and the traditional technique used to craft every piece is our way of empowering our artisan partners and giving them a voice.

It is important to us that we create an environment where our artisan partners can make decisions about their crafts, gain opportunities for their family business, and bring their personal designs to fruition. At Hiptipico, we do not interfere with the design or production process. All items are created by the artisans themselves. Through this dignified job opportunity, Maya artisans partner with Hiptipico to lift themselves out of poverty while doing something they love.




Hiptipico’s business model is built on trust, transparency and mutual respect. Hiptipico’s full-time staff and founder are based in Panajachel, Guatemala allowing them to cultivate personal relationships with each individual artisan partner. Unlike other brands, Hiptipico is not an independent designer or simply a buyer stopping through once or twice a year. Hiptipico is a curated collection of authentic artisan-quality products designed by the Maya people. Learn more about our process here

We are transparent with our artisans and customers about our pricing. The majority of Hiptipico’s artisan partners are specialists in their field and have their own pre-determined pricing structures. But Hiptipico also works closely with the smaller cooperatives and women’s weaving groups to determine a fair wage based on the cost of materials, hours of work, and overall value of their product on the global market. Learn more about our values here



Hiptipico Brand, Handmade Fashion Guatemala, Ethical Fashion


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